4

de Engajamento é uma estratégia que tem como foco aumentar a interação da audiência com seu negócio.

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O

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Tenha um direcionamento para alcançar seu objetivo

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Personalize

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alcance de forma orgânica

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Escute

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Complemente

[{"selector":"#anim-ac703d79-c75e-476e-bef5-4abdf44f0f00","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4274b918-1948-48a6-9f32-badacd52e50b","keyframes":{"transform":["translate3d(-51.97045%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3433e48c-7216-4ead-bb84-d12ddd1727e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c3442d3-79bf-4630-8bc5-4b1470c3d891","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa347a44-3764-4994-aa3d-503667a7f98f","keyframes":{"transform":["translate3d(0px, 94.31153%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a302ef1-ceed-4e77-8feb-bb6db4d29dea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b4a698c-b8ed-404b-bb6c-aab74fc56a7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9a1479c-e119-4771-acbc-fc03ee15e37f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3121045-c657-4f59-a429-d8f3791af1cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb4ac3c9-1df6-434f-9544-fcfe63cb0cba","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a75d4f82-fd96-4e9a-8558-5cf881f1f536","keyframes":{"opacity":[0,1]},"delay":0,"duration":1800,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Gostou do conteúdo?

[{"selector":"#anim-dd1e19ba-73c9-4163-84e7-7956d1e25249","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1db7aed5-3657-4de5-8711-0ea6ee9117c2","keyframes":{"transform":["translate3d(-113.88102%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86e260c7-ff66-43dd-ab39-86c81d97d29c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34b13bbe-72db-4ca1-ba1a-d66846a80b28","keyframes":{"transform":["translate3d(-117.0418%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-788c45ad-2d6f-447e-bca1-8016302ede76","keyframes":{"transform":["scale(1)","scale(1.3)","scale(0.97)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-822cd878-69d8-485e-99ce-c51830854933","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}]

4

Estratégias para aplicar o Marketing de Engajamento

de Engajamento é uma estratégia que tem como foco aumentar a interação da audiência com seu negócio.

Marketing

O

Marketing

de Engajamento

• Aumenta a autoridade da marca

• Gera inteligência para o marketing

• Expande o alcance da comunicação

Tenha um direcionamento para alcançar seu objetivo

um

• Informações sobre as plataformas que serão utilizadas

• Dados sobre a persona

• Direcionamentos sobre os conteúdos.

Crie

plano de ação

Personalize

Personalizar a experiência do cliente é fundamental para criar a aproximação e estabelecer a credibilidade da marca

a experiência

alcance de forma orgânica

Ofereça

Utilize materiais de valor alinhados às estratégias de Marketing de Conteúdo e uma abordagem completa dos canais mais relevantes para oferecer conteúdos que atraem.

Escute

os feedbacks

É com os feedbacks que se sabe para que caminho a estratégia está indo, se está atingindo o objetivo ou se é preciso mudar algo.

Complemente

usando algumas ferramentas de apoio!

• Análise e métricas

• E-mail marketing

• Gestão de redes sociais

• Automação de marketing

Gostou do conteúdo?

Entenda mais sobre essa poderosa estratégia!

Saiba mais