Conheça as fases de evolução do Marketing

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Chegamos na era do Marketing 5.0, onde o foco é o bem-estar do consumidor e o uso da tecnologia para melhorar a qualidade de vida. Mas, a estrada até aqui foi longa e cheia de atualizações. Confira!

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O foco da primeira fase era o volume de produção, sem considerar os desejos e necessidades dos clientes. Nesse período, o objetivo eram produções padronizadas e de baixo custo.

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A fase 2.0 ficou conhecida pela evolução econômica do século XX e passou a focar no comportamento do consumidor.

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MARKETING 3.0

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Com a chegada da internet e redes sociais surgiu o Marketing Digital e de conteúdo. Além disso, passamos a ter acesso a automatizações e novas tecnologias.

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A fase que estamos agora é guiada por dados para elevar a experiência do cliente em sua jornada de compra.

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Saiba mais sobre cada uma das fases de evolução no artigo completo!

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Conheça as fases de evolução do Marketing

Chegamos na era do Marketing 5.0, onde o foco é o bem-estar do consumidor e o uso da tecnologia para melhorar a qualidade de vida. Mas, a estrada até aqui foi longa e cheia de atualizações. Confira!

O foco da primeira fase era o volume de produção, sem considerar os desejos e necessidades dos clientes. Nesse período, o objetivo eram produções padronizadas e de baixo custo.

MARKETING 1.0

1960

A fase 2.0 ficou conhecida pela evolução econômica do século XX e passou a focar no comportamento do consumidor.

MARKETING 2.0

1980

MARKETING 3.0

Na "era do valor" a prioridade passou a ser os anseios sociais dos clientes e a missão, visão e valores das empresas ganhou destaque.

2010

Com a chegada da internet e redes sociais surgiu o Marketing Digital e de conteúdo. Além disso, passamos a ter acesso a automatizações e novas tecnologias.

MARKETING 4.0

2016

A fase que estamos agora é guiada por dados para elevar a experiência do cliente em sua jornada de compra.

MARKETING 5.0

2021

Saiba mais sobre cada uma das fases de evolução no artigo completo!

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