6

é a estratégia de produção de textos que tem como objetivo convencer o leitor a realizar uma ação determinada.

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boa copy

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6

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C

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2

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M

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4

[{"selector":"#anim-94448087-fc42-432c-a9f8-22a13f1a9ea3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3e6904a-1494-4e97-9183-b1078aa89e88","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90eda083-1ca8-48fb-95c6-47dd79b13018","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fe71667-e87b-444e-b5bb-39cbf1cbcb7b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b54d50e4-0e65-4f82-9ea4-5a1cf98fc4db","keyframes":{"transform":["translate3d(0px, -96.02102%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f7b70ea-2944-42bd-8383-79311a5bf3b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5fdb991-7c32-4493-aa56-3d9701016805","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f837f91-3718-4c2e-a528-f6509a498678","keyframes":{"transform":["translate3d(-116.98718%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d908ad67-51be-42b9-930b-562652ef201c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b295488-c9c0-4c09-97f2-3b6e31bd975b","keyframes":{"transform":["translate3d(112.20237%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fa6da3f-6772-4ab6-9884-0aeefd95b185","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd6452c9-797c-4003-9f8a-594d4be87219","keyframes":{"transform":["translate3d(-112.72189%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b077bee6-27e1-46a9-b4d8-30ca72798459","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

P

[{"selector":"#anim-8b673b1b-809d-4bce-bb1c-3e0cb3115e0f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31db339a-04c8-4a47-a6e7-4f1a6147e275","keyframes":{"transform":["rotate(-68deg) translate3d(0px, 33.57947%, 0) rotate(68deg)","rotate(-68deg) translate3d(0px, 0px, 0) rotate(68deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-307b43a9-52f2-472b-96ca-d745ff27b559","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6d3068f-3bce-46b3-995a-4d2beb099398","keyframes":{"transform":["translate3d(93.61179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d5a15bb-60c2-4252-989a-95c6e393e7ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d00a2909-0de6-435b-8609-aba738820189","keyframes":{"transform":["translate3d(60.64258%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7c79284-2244-495a-b6d6-df6d3e6774c9","keyframes":{"transform":["rotate(-25deg) translate3d(62.09677%, 0px, 0) rotate(25deg)","rotate(-25deg) translate3d(0px, 0px, 0) rotate(25deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-a2115db7-82d3-457f-a062-8b8de1f9d7bd","keyframes":{"transform":["rotate(-25deg) rotateZ(180deg) rotate(25deg)","rotate(-25deg) rotateZ(0deg) rotate(25deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-d93ea4ed-5eb5-4609-94ff-282782f9fc35","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-608a86bf-a4e4-474e-a7b3-3d3849db6fd3","keyframes":{"transform":["translate3d(0px, 94.19937%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cc7e6a6-989c-416d-8c46-9e0762819ef9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38dd3525-3923-42f2-a803-4f5e963c8797","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6abadc71-ec36-49bd-9b90-d9b36091009c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa6e4ff4-de40-47e9-93ca-f015774e7aac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37a4e457-104e-468f-aa92-910df35b8249","keyframes":{"transform":["translate3d(-116.21621%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c284095-66be-4391-8584-7163ec75c41c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d4dd3da-2b18-4fb5-8d7b-133661b50244","keyframes":{"transform":["translate3d(-120.27026%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f5e106c-32d8-46e3-bcc4-791b75215cc9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Heptagrama Banner off-white

5

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F

[{"selector":"#anim-69ee9378-cf64-4020-b6ed-5866f5491fb0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75aeed82-a8a5-4f4a-a879-22503d4033a3","keyframes":{"transform":["rotate(-270deg) translate3d(17.08543%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83fb3dfb-9de7-4fe2-a15a-b81a715d2460","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6af10dd-8716-4fad-909a-a273723576be","keyframes":{"transform":["translate3d(-129.05405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9716361-c1f6-489d-bdfe-d099b0d6e317","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77776186-dc50-41b9-bde0-1785f638af7a","keyframes":{"transform":["translate3d(127.11863%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a410d0af-5857-4f52-874c-448bd9df5f9b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2f0572b-7fd0-4aa7-827a-c30aeaa2f58c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-551f68b2-86a3-48b3-a56f-9f69e2cb8d19","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2185ae2f-5e23-4bec-bc26-81a174cd8678","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-134aa713-b08c-4aaa-ac0f-e8920113124f","keyframes":{"transform":["rotate(-270deg) translate3d(-141.20603%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e0cc5e9-a0c8-4ef2-ba80-b312481a3e5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71b13fa2-bc16-4cf3-9e80-2d97514ded7a","keyframes":{"transform":["translate3d(0px, 106.17702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0b61309-73e3-432c-92f5-8e6ef9f294f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de4399ef-00b9-4310-be92-414c57367b2e","keyframes":{"transform":["translate3d(0px, 97.93362%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-627137a1-2cd1-4ed2-a1bb-3503273122cd","keyframes":{"transform":["rotate(-25deg) translate3d(-92.47311%, 0px, 0) rotate(25deg)","rotate(-25deg) translate3d(0px, 0px, 0) rotate(25deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-4b783abd-04f1-48bd-b45b-b33a115d0903","keyframes":{"transform":["rotate(-25deg) rotateZ(-180deg) rotate(25deg)","rotate(-25deg) rotateZ(0deg) rotate(25deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-07dd7f6f-5c92-4f4a-b373-59e8ee049f25","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47ba3812-f72e-4165-be71-3bae15cd8761","keyframes":{"transform":["rotate(-341deg) translate3d(0px, 87.98255%, 0) rotate(341deg)","rotate(-341deg) translate3d(0px, 0px, 0) rotate(341deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Heptagrama

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[{"selector":"#anim-2bc72d45-3ba3-4876-a037-a8b51f27fe89","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93ce60cb-e57e-4916-8470-57d8e32e361b","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86e88113-2420-40a0-996c-88000404b3f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea792647-f2d7-4bbd-bbd4-7a0576c3c8d9","keyframes":{"transform":["translate3d(-115.58442%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fba0824-5daa-45a9-a4a3-eb1a1240b5e2","keyframes":{"transform":["scale(1)","scale(1.3)","scale(0.97)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-824cce69-5146-42d5-b10d-531c0ba494ed","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-921b68a0-bc27-4677-ad5b-3a435093ac8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-102f3a3d-3c6a-4123-9d80-8236881bbc62","keyframes":{"transform":["rotate(-69deg) translate3d(66.79389%, 0px, 0) rotate(69deg)","rotate(-69deg) translate3d(0px, 0px, 0) rotate(69deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-f9a3ceb1-7829-4f7c-b7fc-8032dd82ef14","keyframes":{"transform":["rotate(-69deg) rotateZ(180deg) rotate(69deg)","rotate(-69deg) rotateZ(0deg) rotate(69deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Heptagrama

6

opy

C

passos de

para anúncios que vendem

é a estratégia de produção de textos que tem como objetivo convencer o leitor a realizar uma ação determinada.

O

O

copywriting

boa copy

U

U

ma

de anúncios precisa ser planejada para engajar e converter o consumidor

6

6

passos para

um texto que vende

C

hame

a atenção

1

• Use frases de impacto • Insira emojis • Personalize a mensagem para o leitor • Comece com letra maiúscula • Use listas e tops

2

O usuário quer saber o que você tem a oferecer e o que ele deve fazer.

E

screva com

objetivo e criatividade

E

Como o Nubank fez!

M

3

antenha

o foco

O anúncio com foco entrega relevância e se diferencia da concorrência.

Confira a copy do anúncio do Google

4

U

se os

gatilhos mentais

U

Essa técnica ativa o inconsciente estimulando ações automáticas nas pessoas.

P

P

rincipais

gatilhos mentais

• Escassez • Urgência • Autoridade • Reciprocidade • Prova Social • Antecipação • Novidade • Dor x Prazer

5

I

nsira

palavras-chave e CTA

Com as palavras-chave, o usuário pesquisa no Google e encontra o seu anúncio.

O CTA (call to action) é uma chamada da ação que deseja que o usuário faça. ‘’Clique aqui’’ ,

F

testes A/B

aça

Teste uma versão de controle (A) em relação a uma versão variante (B) para medir qual delas é mais bem-sucedida.

6

Gostou do conteúdo?

Conheça outras estratégias que ajudam a sua indústria a vender.

Saiba mais