Quer engajar os seguidores?

A lista de redes sociais ganhou mais um item com a chegada do Threads e a pergunta que todos nós fazemos é:

[{"selector":"#anim-19909de6-7f4c-421a-886f-d1a80fe38280","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e152a23-aade-48d0-a621-e13cb8ae6ce1","keyframes":{"transform":["translate3d(-119.4079%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14fe1d6d-8b8c-4e99-87f2-e1fdf3afc7a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10bda814-0015-469f-8361-91a6696690aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8734cc2f-dd0e-4882-8c6a-55a6280aa962","keyframes":{"transform":["translate3d(-118.84058%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0497595-97d2-4788-af1e-85074fefa57b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc542a5f-5c0d-46cb-83d8-949c694355b7","keyframes":{"transform":["translate3d(71.01448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf5383f1-2e12-4447-b17c-6f86833236e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d01acc14-098c-4c76-8f0c-8c488e0caff3","keyframes":{"transform":["translate3d(194.11761%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56e53ff2-2cd2-47ab-a870-8084b94e4397","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1267ec0-808b-4725-93b3-af785afb08e2","keyframes":{"transform":["translate3d(-117.76316%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6c3f05b-52f7-4538-a0aa-0c2bb2d054a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ccd8fbb-9e42-4aee-b3a6-60a3faa020f7","keyframes":{"transform":["translate3d(544.92765%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Produzir para essas plataformas é fundamental no Marketing e os números não mentem.

[{"selector":"#anim-b338a407-9233-4fde-84dc-4175e335a343","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00c999d8-2a54-47b2-bbac-858871483a35","keyframes":{"transform":["translate3d(-117.08861%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6732a3d-5df3-4414-a897-f09b4e75baa2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6c7579f-1e27-42a5-ac70-4f4287393b1f","keyframes":{"transform":["translate3d(-130.9091%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ffdb887-e666-4684-86a1-ef1c0c140cab","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-031218b5-ac53-4ef3-a408-2ed1ed01bcd4","keyframes":{"transform":["translate3d(-138.61387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-333827da-0304-4315-8d8d-4525d3e02980","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0e185b4-c659-4035-ac10-6cc07aca6467","keyframes":{"transform":["translate3d(-258.41586%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8392044-3918-49de-b5cc-3e5cdd3e7cfb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b45c0c3b-ade0-4d6c-9f9b-6db62b31a480","keyframes":{"transform":["translate3d(-250.47615%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be12a4c1-ad92-422f-af82-e0b20f50839f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e25898d2-4314-458e-8f62-db5111de21ac","keyframes":{"transform":["translate3d(-370.47616%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-365606a6-c81f-4567-8baa-2f573fc55157","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-268b4885-b369-43b0-8cf6-a09e83bc3f00","keyframes":{"transform":["translate3d(-381.18816%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-021148db-c6e8-42bb-8d5d-67d2e5d008e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15901a55-073f-4041-878d-25b80a8d06e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65c9a93f-fe4f-48a9-8ff6-a06e9ed134a1","keyframes":{"transform":["rotate(-360deg) translate3d(0px, -217.60149%, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 169 milhões de usuários WhatsApp YouTube 142 milhões de usuários 113 milhões de usuários Instagram

Muitas redes e pouco tempo para criar? Confira as dicas e domine as plataformas.

[{"selector":"#anim-adfd222f-af60-4fb3-bb95-3f3825a855cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ef10c84-e262-49df-a970-50065cf749d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fb5d74c-6899-4b98-b053-b55a803f77ea","keyframes":{"transform":["translate3d(-137.87879%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69fcbef1-f4ef-4c60-b6bc-216016e035ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

São eles que definem o alcance e o público para quem a postagem é entregue. Entenda como cada rede funciona e trabalhe em parceria com os algoritmos para que os posts cheguem aos seguidores.

[{"selector":"#anim-2465a8e8-3608-41f9-a108-3475c6b1969f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6f84a1a-7693-4493-8f3f-b7a5b10941a0","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40f101cf-aa93-43c1-a741-f1a5241ebb68","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbf12efa-b2d2-4fc2-b2b5-4057860a333f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ec01e07-c8f6-455d-bc7d-4ce51cbfb628","keyframes":{"transform":["rotate(-333deg) translate3d(0px, 37.22223%, 0) rotate(333deg)","rotate(-333deg) translate3d(0px, 0px, 0) rotate(333deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8365f576-17c7-4b42-933b-fd8a16d6ea14","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5a5a721-fdb4-4685-ab81-e4dcaee2eebf","keyframes":{"transform":["translate3d(0px, -214.11412%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbc35bca-1b28-4a64-8779-c158f77578f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9477aebd-4c75-4593-9484-4e8dbc7b8514","keyframes":{"transform":["translate3d(-56.31579%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-427d0f9c-a47f-4b02-a794-af491695aa16","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-186448bf-7783-4f58-9a66-1b950481780a","keyframes":{"transform":["translate3d(0px, -230.33302%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5519efd-4aaa-4585-9f3d-8bc4fed3bd3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

O que funciona para uma rede não necessariamente funciona em outra. Entenda o tipo de público de cada plataforma e ajuste o tom de voz para se comunicar com mais efetividade.

[{"selector":"#anim-1b84df5d-04e7-4023-b63f-18315762dcf8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-142130f8-998e-4fee-a75e-ef4b794866c6","keyframes":{"transform":["translate3d(0px, 225.43427%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-230d84c5-b93e-4074-b978-070240dff45f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-792a2291-ba50-4ee0-8303-957c9868fba7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27de7d51-169e-4a2b-80a0-0ac375e9dc0f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Vídeos, fotos, carrossel, listas ou áudio, as possibilidades são inúmeras. Conheça bem a persona e produza no formato que melhor atende suas necessidades e as da plataforma.

[{"selector":"#anim-456ea2ec-c107-47de-b4a1-95d6f0bfbb23","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0afb08be-f4be-43a2-9005-0ad2379247b7","keyframes":{"transform":["translate3d(0px, -96.43048%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0463c693-efe5-4831-bce7-097335c6493d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc203900-cfb7-46a7-b171-361c0b6d6ac2","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01166df0-57a4-44de-8dce-7a92cc229dbb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Postar várias vezes durante o mês é uma forma eficiente de se trabalhar nas redes, afinal, a frequência é bem vista pelo algoritmo. Crie um calendário e defina pautas com antecedência.

[{"selector":"#anim-3101e99b-d049-4dba-827a-b2067973fb75","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ece997b-139c-437a-a382-434e88eb2fdc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ed70efb-52d2-4060-8767-77a3ea13da45","keyframes":{"transform":["translate3d(-135.55557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e929562d-b547-4b7f-812e-41fc2b212b28","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af8a60a2-dce4-4c5a-acc0-85dd0d1400c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ea79b8c-173e-4aac-8782-60b0b404e04f","keyframes":{"transform":["translate3d(0px, 50.05420%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0fe6787-dabe-42e0-a2b1-7c9d5d23a598","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da110739-b602-47a7-93e9-7b12a71025c9","keyframes":{"transform":["translate3d(74.89713%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Confira essas e outras dicas de ouro no post completo.

[{"selector":"#anim-8394fd06-ae4a-4b10-a0b7-a397b33fbece","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf68535b-3d77-45fb-9a33-932199a512da","keyframes":{"transform":["translate3d(-117.14286%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb582210-fbd0-4d57-bbf4-dfdc1c4311e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2be9586d-c33f-47d7-9aa1-3e2d0da17346","keyframes":{"transform":["translate3d(-117.72151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce902591-5322-4ef4-ba5a-e13d6e97217c","keyframes":{"transform":["scale(1)","scale(1.3)","scale(0.97)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-5f62ce3b-89ad-42cb-bfb8-9620c12bcbe0","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] Estourar Estourar

Quer engajar os seguidores?

Aprenda a produzir conteúdo para as redes sociais e conquiste mais que likes

A lista de redes sociais ganhou mais um item com a chegada do Threads e a pergunta que todos nós fazemos é:

O que devo produzir agora?

Produzir para essas plataformas é fundamental no Marketing e os números não mentem.

Muitas redes e pouco tempo para criar? Confira as dicas e domine as plataformas.

São eles que definem o alcance e o público para quem a postagem é entregue. Entenda como cada rede funciona e trabalhe em parceria com os algoritmos para que os posts cheguem aos seguidores.

Algoritmos

O que funciona para uma rede não necessariamente funciona em outra. Entenda o tipo de público de cada plataforma e ajuste o tom de voz para se comunicar com mais efetividade.

Particularidades

Vídeos, fotos, carrossel, listas ou áudio, as possibilidades são inúmeras. Conheça bem a persona e produza no formato que melhor atende suas necessidades e as da plataforma.

Diferentes formatos

Postar várias vezes durante o mês é uma forma eficiente de se trabalhar nas redes, afinal, a frequência é bem vista pelo algoritmo. Crie um calendário e defina pautas com antecedência.

Cadência

Confira essas e outras dicas de ouro no post completo.

Quer saber mais sobre o assunto?

Clique aqui