passos para criar uma

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O que é persona?

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61% dos consumidores afirmam que gostam mais de empresas que produzem conteúdo customizado.

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Crie uma persona para as campanhas de marketing personalizadas para atrair mais clientes e vender mais.

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x

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Realize pesquisas para coletar informações para entender o perfil do seu público e suas expectativas.

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Passo 2

[{"selector":"#anim-dd12d131-7ab0-4a7e-a306-c3ef82634b28","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.3)","offset":0.33},{"transform":"scale(0.97)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-9427fb09-f5c1-4003-a0cf-7f13f469273b","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-a5eb36a0-089f-44f1-bd72-39190efc5fd5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79db3de7-24ae-4615-a6b8-fee5b198a783","keyframes":{"transform":["rotate(-359deg) translate3d(133.12102%, 0px, 0) rotate(359deg)","rotate(-359deg) translate3d(0px, 0px, 0) rotate(359deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9d941b8-ef1c-4552-abf5-f03468b67363","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3745f2a-454c-4f13-bf88-57a0bc3226ba","keyframes":{"transform":["translate3d(0px, 100.08140%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bbe7ad6-43e9-4cfe-bc69-cb9896e1f49e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c587796a-9d23-47d0-bce3-17920b15e51e","keyframes":{"transform":["translate3d(-115.82492%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae451c38-c4c0-4bb1-bd40-f6ffe070bb6b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0769a43b-7d09-402e-a3dc-f72ebf4ff5b5","keyframes":{"transform":["translate3d(-115.8576%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cca41d5b-ac8c-4061-816f-246a47b68539","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bdb4e36-168e-4d14-9e92-4804b71dfbc0","keyframes":{"transform":["translate3d(-114.73355%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reúna todos os dados possíveis, pois são informações valiosas na hora de criar a persona ideal. Saiba mais • Gênero: masculino • Idade: 35 a 45 anos • Escolaridade: incompleto

Passo 3

[{"selector":"#anim-4464ea80-e9e8-4419-a973-e6dc0d8da947","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7feace3a-0fe6-433e-96be-3b1d183bcb2c","keyframes":{"transform":["translate3d(0px, -87.48597%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60f095ff-df63-4113-b30e-e71b4f02818e","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.3)","offset":0.33},{"transform":"scale(0.97)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-ce26210b-241b-4f8b-bbb3-6dab970cee08","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-f376865c-c0db-404d-b131-54de27f14144","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b16b8bea-a5ca-44ba-9486-ee27b8a983ee","keyframes":{"transform":["translate3d(0px, 99.62000%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe856dd8-b25a-4ecf-a813-3596ee8857e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3c28d10-3ec8-496b-ae62-9c3cb903bdda","keyframes":{"transform":["translate3d(0px, -703.49205%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bd16150-58e5-4d79-9c0c-3c802b198839","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c80aef54-5272-4f0b-bd5d-3e6207216a52","keyframes":{"transform":["translate3d(0px, -613.37479%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-120affc4-3aa2-4b3a-959b-4e4b4cc183f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a8aa1ea-62f3-490f-8b07-2f886f04b2dd","keyframes":{"transform":["translate3d(0px, -239.61353%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Estruture a persona: • Julius • 43 anos • Três filhos • Jornaleiro e motorista de caminhão • Gosta de novelas e jogos de baseball • Procura praticidade aliada à economia Saiba mais

3 estratégias para criar uma persona e vender mais

[{"selector":"#anim-b0ca0ba9-3863-4a64-9734-8f3e744edc0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4875f9a0-3992-4690-b959-26cce8b17e25","keyframes":{"transform":["translate3d(0px, -88.68594%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df6c2f22-abf5-4857-b7a7-3247fd0c9721","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0ece689-d2a0-41c1-81b4-83d4ac2dc846","keyframes":{"transform":["translate3d(-120.86614%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4390e227-fb51-45bd-8962-5fe9a3657c34","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8093b594-ffbc-498d-90a9-79585a03e287","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7f68af1-7db9-48d2-b180-0fe0e45f0fe3","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.3)","offset":0.33},{"transform":"scale(0.97)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-30f2c275-c74f-4527-bb9f-dd4a3bd5b0d9","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}]

passos para criar uma

e vender mais

persona

3

O que é persona?

61% dos consumidores afirmam que gostam mais de empresas que produzem conteúdo customizado.

Crie uma persona para as campanhas de marketing personalizadas para atrair mais clientes e vender mais.

x

Público -alvo

persona

Realize pesquisas para coletar informações para entender o perfil do seu público e suas expectativas.

Passo 1

Passo 2

Passo 3

3 estratégias para criar uma persona e vender mais

Confira mais!

Saiba mais